PrettyTough = juxtaposition of femininity + strength. Being pretty and tough are not mutually exclusive. Being a female athlete is not an oxymoron. Girls should embrace their duality and understand their choices are not limited to one persona or another. Being a tomboy does not prevent a girl from being girly and being feminine does not make her weak or less intelligent.

Being a girl is not just about bras and makeup. It is not about being neat and sweet. Girls do not have to be demurely domestic or damsels in distress. They do not have to measure up to an idealized, version of ladylike-ness and are just as likely to be warrior princesses as pink princesses. Pretty Tough girls are multi-dimensional beings who can’t be put in a box. They like to play hard and run fast. They exceed expectations and defy labels. They are pretty and tough. They are Pretty Tough.

Pretty Tough girls come in all shapes and sizes. They are all ages. They have all sorts of interests, What binds them is a desire to be fit and strong - emotionally as well physically; to not be confined by gender stereotypes. We shine the spotlight on real-life superheroes - girls who push limits, exceed expectations and defy conventions.